Hi, I’m Elizabeth Rogers. I’m an unapologetic champion of the underdog, a natural entrepreneur, and a firm believer that beauty can be created in everything—from efficient operations to inspiring products. With over 20 years of experience shaping high-growth, omnichannel brands, I love helping others achieve their dreams.

I’ve worn many hats across the years: Analyst, Product Developer, Chief Operations Officer, President, Student-Athlete, Mom, Wife, Daughter, Friend, Speaker, Consultant, and Creator. I know how hard it is to juggle multiple roles while trying to make big dreams happen. That’s why I specialize in streamlining teams and operations, crafting cohesive brand strategies, optimizing category planning, and delivering innovation that truly resonates with consumers. By blending strategic leadership with a hands-on approach to product development, merchandising, and targeted marketing, I help brands scale and thrive—profitably. If you’re ready to unearth your true potential and step boldly into what’s next, I’m here to help you do it.